Black Friday: 5 tips to boost your sales in Brazil

Understand the outlook for this year’s Black Friday, the characteristics of the Brazilian market, and discover 5 valuable tips to boost your sales in the country.

One of the most important dates for retail is approaching: Black Friday will take place on November 29, the last Friday of the month. This is one of the biggest sales opportunities of the year for those looking to capture the Brazilian market. For overseas e-commerce companies aiming to expand their operations in Brazil, it is essential to understand the payment preferences of local consumers and offer shopping experiences tailored to their expectations.

Although the last Friday of November is marked by discounts and high demand, success on Black Friday depends on more than just good deals. Having Ebury Bank as a payment partner can ensure that your company is prepared to fully serve the Brazilian audience. Let’s explore how to structure this strategy, highlighting the importance of local payment methods.

The Growing Opportunity in Brazilian E-commerce

Black Friday originated in the United States around the 1980s and 1990s, but the event arrived in Brazil only in 2010 and has established itself as one of the most important dates for commerce in the country. Unlike in the United States, Black Friday in Brazil is also very popular in the online environment, presenting a great opportunity for e-commerce. The expectation is that Black Friday will generate R$5.22 billion, according to estimates from the National Confederation of Trade in Goods, Services, and Tourism, which represents real growth of 0.4%. Brazilian e-commerce is following a consistent growth trajectory. In the first half of November 2024 alone, consolidated revenue in national e-commerce reached R$16.8 billion, a 21.5% increase compared to the same period last year, according to Neotrust.

This performance is driven by the early start of Black Friday promotions, which now extend throughout November instead of being concentrated on the last weekend of the month. This trend, along with a 30.8% increase in order volume, indicates that 2024 will be another positive year for Brazilian e-commerce.

However, for overseas e-commerce firms, competing with local retailers requires more than just attractive prices. Brazilian consumers value and trust stores that offer local payment methods, as only 12% have international cards. Most Brazilians rely on alternatives like Pix, local cards, and bank slips to make purchases, reinforcing the need for a payment infrastructure adapted to the market.

Despite the rise in the dollar, which makes imported products more expensive, there are signs that retail has been expanding the import of goods, according to data from the Foreign Trade Secretariat (Secex). Between August and October 2024, imports of the top 100 durable and semi-durable consumer goods totaled US$205.49 million, a 22% increase compared to the same period last year.

5 Tips to Prepare for Black Friday in Brazil

1- Offer Local Payment Methods: In Brazil, the acceptance of local payment methods is an essential differentiator. In 2024, Pix continues to grow as the most used payment method, with a transaction volume that has already surpassed that of credit cards. This preference for local payment methods reflects Brazilian consumers’ trust in convenient options tailored to their financial reality. Integrating Pix, local credit and debit cards, and bank slips is crucial to accessing a base of over 100 million consumers and increasing your chances of success on Black Friday.

2- Allow Installments: Black Friday is a time when consumers seek discounts on higher-value products, such as electronics and appliances, which lead to sales volume during the period. Data from Neotrust shows that on November 11, 2024, the appliance sector generated R$137 million, with a growth of 51.26% compared to last year. Offering installments on local credit cards is an effective way to increase the average ticket size and make these products more accessible to Brazilian consumers.

3- Organize Your Logistics Operation from Start to Finish: Prepare for high demand by ensuring an efficient logistics operation. This includes having robust inventory and various logistical partners to guarantee fast and secure deliveries. The consumer experience during Black Friday is a crucial factor for loyalty and can differentiate your brand in the market.

4- Invest in Marketing: Increasing the visibility of your brand is fundamental, especially for an audience that prefers to research before making a purchase. Consider campaigns on social media and search engines, as well as partnerships with influencers who reach the target audience. This helps generate more traffic and position your brand as a reliable option in Brazil.

5- Count on the Right Payment Provider: Working with a local payment provider like Ebury Bank helps ensure that all transactions are processed quickly and securely. Ebury Bank offers a complete Payin solution that integrates your business with the Brazilian market, allowing you to accept all local payment methods and expand your reach. Additionally, with Ebury Bank, you have access to:

• • Control over exchange rate volatility
  • Enhanced security and risk management
  • Flexible payment cycles and competitive authorization rates

Discover Ebury Bank’s PSP and accept preferred payments methods

For international e-commerce companies looking to expand to Brazil, Black Friday is an exceptional opportunity. In a market where e-commerce revenue is growing rapidly, standing out through local payment methods like Pix, local cards, and bank slips is essential to access the Brazilian audience. With a platform that ensures the convenience and security demanded by Brazilian consumers, Ebury Bank can be the ideal partner to help your business achieve significant results.